Viele übersetzte Beispielsätze mit "infomercial" – Deutsch-Englisch Wörterbuch und Suchmaschine für Millionen von Deutsch-Übersetzungen. Übersetzung Englisch-Deutsch für infomercial im PONS Online-Wörterbuch nachschlagen! Gratis Vokabeltrainer, Verbtabellen, Aussprachefunktion. Was ist ein Infomercial? ✅ Eigenschaften und Besonderheiten von Infomercials ✅ Was bedeutet Infomercial? ➜ Hier genaue Definition lesen!
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Ein Infomercial ist eine längere Fernsehwerbung in Form einer unterhaltenden Fernsehsendung. Er bildet als Form des Teleshoppings eine gängige Art der Bewerbung für verschiedene Produkte, meist Küchen-, Haushalts-, Pflege- oder Sportartikel. Ein Infomercial (zusammengesetzt aus Information und Commercial) ist eine längere Fernsehwerbung in Form einer unterhaltenden Fernsehsendung. Er bildet. Lexikon Online ᐅInfomercial: Wortzusammensetzung aus Information und Commercial; vorproduzierte Sendung des Teleshopping für Produkte mit hohem. Viele übersetzte Beispielsätze mit "infomercial" – Deutsch-Englisch Wörterbuch und Suchmaschine für Millionen von Deutsch-Übersetzungen. infomercial Bedeutung, Definition infomercial: 1. a long television advertisement, that contains a lot of information and seems like a normal. Was ist ein Infomercial? ✅ Eigenschaften und Besonderheiten von Infomercials ✅ Was bedeutet Infomercial? ➜ Hier genaue Definition lesen! Jugendfernsehen auf dem Weg vom Infotainment zum Infomercial Die Mugazine „Elf 99“ und „Suturday“ zwischen Wende und Wiedervereinigung (DUW.
Ein Infomercial (zusammengesetzt aus Information und Commercial) ist eine längere Fernsehwerbung in Form einer unterhaltenden Fernsehsendung. Er bildet. Many translated example sentences containing "Infomercial" – English-German dictionary and search engine for English translations. Viele übersetzte Beispielsätze mit "infomercial" – Deutsch-Englisch Wörterbuch und Suchmaschine für Millionen von Deutsch-Übersetzungen.
Infomercial PfadnavigationThor Ragnarok Stream German Hd Filme Lexikon Home Word lists shared by our community of dictionary fans. Interesse melden. Inhaber der Professur für Marketing. Literaturhinweise SpringerProfessional. Insekten im Haus, schmerzende Beine oder auf Aktivitäten im Haushalt, die mit negativen, oft mühseligen Karate in Verbindung gebracht werden wie z. The product was advertised as being capable of performing hundreds of precision layered haircuts in frequently aired late-night television infomercials.
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Save Word. Definition of infomercial. Examples of infomercial in a Sentence Recent Examples on the Web An infomercial for the Bath Buddy and a trailer for the album are posted on the Nightflight video platform nightflightplus.
First Known Use of infomercial , in the meaning defined above. Keep scrolling for more. Learn More about infomercial. Time Traveler for infomercial The first known use of infomercial was in See more words from the same year.
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Get Word of the Day daily email! Test Your Vocabulary. Sheets , among others. As stations have found value in airing them at other times, a large portion of infomercial spending occurs in the early morning, daytime, early prime and even prime time periods.
There are also all-infomercial networks  such as cable channels Corner Store TV, Access Television Network and GRTV that yield revenue for cable and satellite providers who carry them or fill local programming voids.
Some cable carriage contracts were adjusted in CNBC , which airs only two hours of infomercials nightly during the business week, sometimes airs nearly 30 hours of infomercials on weekends; from the September—October financial crisis to early , CNBC had inserted a "paid programming" bug at the top right corner of the screen during all airings of infomercials.
In contrast, sister network CNBC World airs international programming rather than any paid programming. When a conventional prime-time two-minute advertising pod has no ads,  the networks will run a two-minute mini-infomercial at a much lower rate.
The New York Times suggested that "the commercial became the show as infomercials ruled the night. A comparison of television listings from with verifies that many North American broadcasters began to air infomercials in lieu of syndicated television series reruns and movies, which were formerly staples during the more common hours infomercials are broadcast such as the overnight hours.
Infomercials were previously a near-permanent staple of Ion Television 's daytime and overnight schedules, but the channel now only carries infomercials in the traditional a.
Multichannel providers such as DirecTV had objected to carrying Ion feeds consisting largely of paid programming.
This is despite both DirecTV and Dish carrying several infomercial-only and leased access networks which have been criticized by their subscribers.
In the UK, "admags" advertisement magazines were originally a feature of the regional commercial ITV stations from launch in , but were banned in The word "teleshopping" was coined in by Michael Aldrich , who invented real-time transaction processing from a domestic television and subsequently installed many systems throughout the UK in the s.
In the , the Satellite Shop was the launched as the first UK shopping channel. Shortly afterwards, infomercials began on satellite television, and they became known as teleshopping.
However, in , Ofcom allowed up to three hours of infomercials per day on any channel. Airtime for political messages, known as Party Political Broadcasts , is allocated free of charge to political parties according to a formula approved by Parliament, and is available only on broadcast television and radio channels.
The Communications Act prohibits political advertising. Some U. A block of such programming appears weekdays on BET under the umbrella title BET Inspiration which fully replaced the direct-response variety of infomercials on the channel in The vast majority of religious programming in the United States is distributed through paid infomercial time; the fees that televangelists pay for coverage on most religious stations are a major revenue stream for those stations, in addition to programming the networks produce themselves.
TiVo formerly used paid programming time weekly on the Discovery Channel on early Thursday mornings and Ion Television on early Wednesday mornings to record interactive and video content to be presented to subscribers in a form of linear datacasting without the need to interfere with a subscriber's internet bandwidth or lack thereof if they solely used the machine's dialup connection for updating.
During the financial crisis that lasted from to , many struggling individual television stations began to devote more of their programming schedules to infomercials, thereby reducing syndication contracts for regular programming.
Some stations found that the revenue from infomercial-time sales were higher than those possible through traditional television advertising and syndication sales options.
However, the reduced ratings from airing infomercials can have a domino effect and harm ratings for other programming on the station. A feature-length documentary that chronicles the history of the infomercial is Pitch People.
January Fox became the first major broadcast network to carry a regularly scheduled block of paid programming when it discontinued its Saturday morning children's programming after disputes with provider 4Kids Entertainment.
Fox gave back three early hours to its affiliates, while retaining two hours for infomercials under the title Weekend Marketplace.
Some local stations utilize Saturday morning slots to air local paid programming that typically sells used cars or real estate,   and in other ways rejected infomercials, which were disdained by viewers and Fox affiliates alike: revenue was not shared with affiliates, and no local time for commercials between programs was offered.
Some refused Weekend Marketplace outright. In , Fox began to carry college football and other football games. In the United States, the Federal Trade Commission FTC requires that any infomercial 15 minutes or longer must disclose to viewers that it is a paid advertisement.
An infomercial is required to be "clearly and conspicuously" marked as a "paid advertisement for [particular product or service], sponsored by [sponsor]" at the beginning "following program" and end "preceding program" of the advertisement and before ordering instructions are displayed.
Consumer protection advocates recommend buyer beware :  study the product and the claims before making a purchase.
A "paid programming" bug in a corner of the screen during infomercials, particularly for financial products, is to avoid an exploitation of an "as seen on" claim of endorsement.
Some, particularly smaller networks such as RFD-TV , only use a limited number of trusted advertisers. Considerable FTC scrutiny is also given to results claims and testimonials.
Rules controlling endorsements are periodically enhanced to increase consumer protection and fill loopholes. In , the first third-party testimonial verification company was launched, and it now independently pre-validates many testimonials.
Since the s, federal and state consumer protection agencies have criticized several prominent infomercial pitchmen, including Kevin Trudeau , Donald Barrett and, to a lesser extent, Matthew Lesko , and also Don Lapre , a salesman notorious for his get-rich-quick schemes.
Programs that collect donations or sell via Premium-rate telephone number number  have additional disclosure requirements. The Los Angeles Times mediated a Newsweek review that used the term infomercial about a cookbook whose author's first was described as "hit No.
Other possible putdowns include informercial-like    and infomercial type stuff. Others have been done too , and these parodies are an ongoing source of amusement and creativity.
In the United States, the strategy of buying prime-time programming slots on major networks has been utilized by political candidates for both presidential and state office to present infomercial-like programs to sell a candidate's merits to the public.
In the s, Ross Perot also bought network time in  and to present his presidential policies to the public. The National Rifle Association has also aired programs via paid programming time to present their views on issues such as gun control and other issues while appealing to the public to join their organization.
Hillary Clinton bought an hour of primetime programming on the Hallmark Channel in before the Super Tuesday primary elections, and on Texas -based regional sports network FSN Southwest before that state's primary to present a town hall-like program.
Fellow presidential candidate Barack Obama 's presidential campaign used infomercials extensively, including running a hour channel on Dish Network.
One week before the general election , Obama purchased a minute slot at 8 p. The combination of these networks reportedly drew a peak audience of over 33 million viewers of the half-hour program, making it the single most watched infomercial broadcast in the history of U.
Aside from blocking viewer choice, reception was not all positive: an NBC reviewer referred to Obama as having a "thin resume. Although not meeting the definition of an infomercial per se , animated children's programming in the s and early s, which included half-hour animated series for franchises such as Transformers , My Little Pony , Go-Bots and Bravestarr were often described by media experts and parents derisive of these types of series as essentially program-length commercials, as they also sold the tie-in toy lines and food products for the shows within commercials.
Currently, any advertisement for a tie-in product within the show is considered a violation of the FCC rules and is considered a "program length commercial" by their standards, putting the station at risk of paying large fines for violations.
These regulations do not apply to cable networks , but in the aftermath of Skechers 's children's shoe commercials adapted into an ultimately unsuccessful full-length series, Zevo-3 for Nicktoons ,   effectively cable networks usually use FCC rules as a basic guideline and rarely violate the basic tenets of the CTA, which was expanded in From the s to early s , locally produced morning and daytime programs designed mainly for a stay-at-home female audience featured light talk, followed by presentations of various products and services offerings of local businesses.
A guest expert was often included. These were not infomercials: response was in-store, although the expert's phone might be included. The format enabled presenting details beyond those possible in a traditional second pre-recorded ad.
To preclude conflict of interest, the program host was not associated in any way with the station's newsroom. By the mids, these transitioned from locally produced programs to infomercials.
Some programs had one or more second pods,  but these programs were all paid programming. These programs can be considered infomercials, albeit not exactly meeting the letter of the definition.
Traditional infomercial marketers for example, Guthy-Renker , Beachbody , and Telebrands source the products, pay to develop the infomercials, pay for the media, and are responsible for all sales of the product.
Sometimes, they sell products they source from inventors. Telebrands's process of bringing a product to the air and to market was seen in the Discovery Channel series PitchMen , which featured Billy Mays and Anthony Sullivan , along with the top executives of Telebrands.
There is also a well-developed network of suppliers to the infomercial industry. In the traditional business, services are usually supplied by infomercial producers or by media buying companies.
In the brand infomercial business, services are often provided by full service agencies who deliver strategy, creative, production, media, and campaign services.
Infomercials have spread to other countries from the U. However, the term "infomercial" needs to be defined more universally to discuss use in all countries.
In general, worldwide use of the term refers to a television commercial paid programming that offers product for direct sale to consumer via response through the web, by phone, or by mail.
There are few structures that apply everywhere in the international infomercial business. The regulatory environment in each country as well as that country's television traditions have led to variations in format, lengths, and rules for long form commercials and television commercials selling direct to consumer.
For example, in the early s long form paid programming in Canada was required to consist only of photographs without moving video this restriction no longer exists.
Many products which started in the United States have been taken into international distribution on television. In addition, each country has local entrepreneurs and marketers using the medium for local businesses.
In many countries, the infrastructure of direct response television distributors, telemarketing companies and product fulfillment companies shipping, customer service are more difficult and these missing pieces have limited the spread of the infomercial.
Canadian Northern Response , an early non-USA entrant to the field, claims to have distributed "over 3, infomercials since Research has been conducted on consumer perceptions of infomercials.
It was found that "With infomercials, you don't buy eyeballs, you buy responsiveness. Aspects of advertising content also influenced whether the purchase decision was impulsive or planned.
Based on a survey of people who had bought products after viewing infomercials, they found that infomercials were more effective if they used expert comments, testimonials, product demonstrations, and other approaches.
Consumer age and product type also influenced perceived effectiveness. Early research found that selecting the best time of day requires avoiding prime time, when "there's too much competition for viewers' attention.
Profits from producing infomercials were described as not being " the real profits " when compared to "owning the product. From Wikipedia, the free encyclopedia.
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